This Surf Shop Was Ground Zero for One of The Greatest Advancements in Surfboard History

This article initially appeared on and was republished with permission.

Within the 1950’s, when most surfboards had been nonetheless made out of heavy balsa wooden, Hobie Alter and Gordon Clark teamed as much as experiment with new shaping supplies in Alter’s Dana Level retailer.

“Hobie was making the most surfboards at that time,” remembers Kris Carlow, Hobie’s Model Supervisor, in our newest episode of Surf Shop Chronicles. “But in ’58, along with Grubbie [Gordon] Clark, they decided to halt surfboard production and just R&D foam. For a full year, Hobie didn’t make surfboards.”

And everyone knows what occurred subsequent. The polyurethane blanks Alter and Clark produced left balsa in the mud, grew to become the business commonplace and altered each surfboard efficiency and surfboard manufacturing ceaselessly. They weren’t the primary to provide a foam clean, however they did excellent their manufacturing and ushered in a brand new period of surfboards.

As spectacular as that reality is, it’s solely just the start of Hobie Surf Outlets storied historical past in Dana Level and past. Click on play above to be taught extra about one of essentially the most iconic retailers and recognizable manufacturers in browsing historical past.

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